There is a lot of competition out there and finding new and creative ways to capture your audience attention is going to be extremely challenging. We have somemarketing hack for you to increase your leads.
Use various growth marketing tactics to get leads
The visitors your website generate, no matter how big or small, you need to leverage them to give your name, email, phone number, etc. You can then use these to capture leads in an efficient manner, which includes:
- Creative pop-up placements
- Running a contest
- Offer giveaways
- Gated Contents
Video marketing is the best way to market as it is the most digested form of media and also youtube being the second largest search engine has become a trend. Many people do not find reading tempting rather chose to watch a video to know about your product features. The benefits of using video marketing include:
- It is easy to understand
- Engages the viewers
- Have a script
- Give the views call to action
Marketing your product with the help of an influencer
According to a research Global Trust in Advertising report, more than 83% of people completely or partially agree when a trusted source recommends the product to them. Influencer marketing is a clever form of marketing to gain audiences trust by putting up a face that people recognise to endorse a product. The most necessary part of influencer marketing is finding the right influencer who has a lot of following, and the followers are comprised of the audience you are trying to target which will increase your visibility and show in the form of profits.
Stay informed on the latest growth marketing tactics
Stay up to date with all relevant marketing trends in your industry will help you stay on top of your game, and you don’t miss out on anything that can potentially land you your huge client or business deal.
Focus on the data
A digital marketer has to be data-driven to remain competitive. Google Analytics, Heap Analytics, Mixpanel, etc. are some of the tools that can help you retrieve data to understand your current or past data better, ascribing attributes and also making sure that you are earning the highest return on investments from all your marketing campaigns.
Digital marketing efforts will always be a work in progress and will have to be optimised and tested constantly. A/B testing is indisputable and can allow you to compare any version of the page to determine which converts better and try running the test until you reach statistical significance.Digital marketing is a work in progress, and digital marketing is a calculated, data-driven process that helps you set your business up for success.